Let's face it - times have changed. And when you need to outsource services - you need to be confident of the value provided. You need a partner that can offer strategic and targeted options that provide desired results.
One of the outstanding values of THE CUSTOM EVENT is its ability to build a team specifically suited to the needs of your program, providing you with the best and most cost effective expertise available. We have the years of specific experience and resources to leverage your budget. So whether you are mounting a major multi-city road show or offering a single spouse tour, you will get the best solutions to meet your overall needs.
Just like some of the other guys, we handle a full spectrum of production services. We have worked throughout the world developing product and brand launches, sales meetings, client events, and so on. The difference is, with that experience, we have challenged ourselves to find new ways to provide "impactful" value. And we have refined our aim to help you deliver the right doses of motivation, education, and entertainment.
Bonnie Hansen Rybicki, CMP
Event Strategist, Principal
Bonnie Hansen Rybicki is the founder of THE CUSTOM EVENT. She is a twenty-year veteran in the meeting and event production industry. Bonnie has utilized her creative background and vast resources to produce stunning live event platforms including business theatre, themed events and interactive entertainment. Her many repeat clients have noted her attention to detail and intriguing conceptual designs.
Bonnie has been fortunate to lead teams winning an Esprit Award and nominated for a Special Events Magazine Gala Award for Best Corporate Event Production. Bonnie earned her CMP (Certified Meeting Professional) accreditation in 1995. She has been an active member of the Chicago Convention and Tourism Bureau, Meeting Professionals International, International Special Events Society, the Hospitality Sales and Marketing Association International and Chicago Women In Hospitality.
Director, Sales and Marketing
Diane comments, "By using a professional dedicated to and experienced at developing live event platforms, you will save valuable time and avoid the possibility of dangerously expensive mistakes. In the long run, the planner's creativity, negotiating power and expertise will end up being well worth the cost."
"Experiential Marketing is still on the rise," says Bonnie. "Believe it or not - the current, most growing segment of the marketing dollar spent is LIVE EVENT PRODUCTION. We still need to stage personal, face-to-face encounters. Now, more than ever, our work has to affect the senses in order to engage our media weary audiences."
"Now, more than ever, our work has to affect the senses. It has to move people to action."
"Properly planned, live events create the most powerful impressions, deepest relationships and best marketing results."
As an industry veteran, Diane has developed a unique combination of corporate and agency experience. She has accumulated broad resources as an executive within Fortune 500 companies where she was responsible for the development of marketing communication programs coinciding with major product and brand launches. On the agancy side, her skills have been put to use as a Marketing Strategist guiding various clients in overall marketing efforts and strategic brand initiatives including consumer and trade promotions, event marketing campaigns and incentive programs.